Privacy Policy

Effective Date: March 5, 2026

Pure Profit Leads ("we," "us," or "our") is operated by D'Angelo Antonio and located in Miami, FL. We are committed to protecting the privacy of individuals who visit our website at pureprofitleads.com (the "Site") as well as the consumers whose information appears in the lead data we provide to our clients. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in connection with our business operations and digital marketing services.

1. Information We Collect

A. Information from Website Visitors

When you visit our Site or interact with us as a prospective client (insurance agent or agency), we may collect:

• Contact information: name, email address, phone number, and company name provided through our contact or order forms.
• Payment information: billing details necessary to process purchases of lead packages (processed through secure third-party payment processors).
• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the Site, collected automatically through cookies and similar technologies.

B. Consumer Lead Data

We obtain consumer data from third-party sources, including publicly available records, data aggregators, and marketing partners. This data may include:

• Full name, mailing address, phone number, and email address.
• Age, date of birth, and other demographic information relevant to final expense insurance eligibility.
• Information indicating a consumer's prior interest in or inquiry about insurance products.

This lead data is categorized as "aged" data, meaning it was originally collected at a prior date and is resold to licensed insurance agents for outreach purposes.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To operate, maintain, and improve our website and business services.
• To process orders and deliver lead data packages to our insurance agent clients.
• To communicate with clients regarding orders, account inquiries, and customer support.
• To send marketing communications about our products and services (with the ability to opt out at any time).
• To compile, organize, and quality-check consumer lead data before distribution to clients.
• To comply with legal obligations and enforce our terms of service.
• To analyze website traffic, usage patterns, and improve user experience.

3. How We Share and Sell Information

Our core business involves the sale of consumer lead data to licensed insurance agents and agencies. By "sale," we mean the disclosure of personal information to third parties in exchange for monetary consideration, as defined under applicable privacy laws including the California Consumer Privacy Act (CCPA).

Specifically, we may share personal information with:

• Insurance agents and agencies: We sell aged consumer lead data (names, phone numbers, addresses, and demographic details) to licensed insurance professionals who use this information to contact consumers about final expense insurance products.
• Service providers: We work with third-party vendors who assist with payment processing, email delivery, website hosting, analytics, and digital advertising. These providers only access personal information as necessary to perform services on our behalf and are contractually obligated to protect it.
• Legal and regulatory authorities: We may disclose personal information when required by law, subpoena, court order, or to protect our rights, safety, or property.
• Business transfers: In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of the transaction.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Website visitor data and client records are retained for the duration of the business relationship and a reasonable period thereafter for legal and operational purposes. Consumer lead data is retained in our systems until it is sold or until we determine it is no longer commercially viable, at which point it is securely deleted or anonymized.

5. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:

• Right to Know: Request details about the categories and specific pieces of personal information we have collected, the sources of that information, the purposes for collection, and the third parties with whom it has been shared or sold.
• Right to Delete: Request the deletion of personal information we hold about you, subject to certain legal exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out of Sale: Direct us to stop selling your personal information to third parties. See Section 6 below.
• Right to Non-Discrimination: You will not be discriminated against for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will verify your identity before processing your request and respond within the timeframes required by applicable law (typically 45 days).

6. Do Not Sell My Personal Information

As described above, Pure Profit Leads sells consumer lead data to licensed insurance agents and agencies. If you are a consumer whose personal information may be included in our lead database, you have the right to opt out of the sale of your personal information.

To submit a "Do Not Sell" request, please contact us at:

• Email: dangelo@pureprofitleads.com
• Phone: (786) 572-1568

Please include your full name, mailing address, and phone number so we can locate and remove your information from our active lead database. We will process your request within 15 business days and confirm completion.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. These may include:

• Essential cookies: Required for the Site to function properly, such as session management and security.
• Analytics cookies: Used to understand how visitors interact with our Site, including page views, traffic sources, and user behavior (e.g., Google Analytics).
• Advertising cookies: Used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns (e.g., Google Ads, Meta Pixel).

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, though doing so may affect your experience on our Site.

8. Third-Party Services

Our Site and business operations may integrate with or rely on third-party services, including but not limited to:

• Google Analytics and Google Ads: For website analytics and advertising. Google's privacy policy is available at policies.google.com/privacy.
• Payment processors: For securely handling credit card and other payment transactions. We do not store your full payment card details on our servers.
• Email and CRM platforms: For managing client communications and lead delivery.
• Hosting providers: For website hosting and content delivery.

These third-party services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect, sell, or distribute personal information from anyone under 18 years of age. Our lead data is filtered to include only adults who may be eligible for final expense insurance products. If we become aware that we have inadvertently collected personal information from a minor, we will take immediate steps to delete that information from our records. If you believe we have collected information from a minor, please contact us immediately.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will revise the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Site or services after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

12. Effective Date

This Privacy Policy is effective as of March 5, 2026. This policy was last reviewed and updated on March 5, 2026.